Over the past decade, "follow your passion" has become a ubiquitous phrase that for many, induces nausea. With the rise of social media and Facebook, anyone and everyone is constantly bombarded with others’ so called "passions" through excessive and egregious photo sharing. So let’s assume you are not a traveling blogger on assignment in Machu Picchu assessing the best sherpa service - Does that mean your job lacks purpose? Not at all. On the contrary, following opportunities and developing skills can lead to passion for just about anything.
More than ever people are craving contribution, and by implying that to be happy and successful a passion must be followed, that information is as useful as the original food pyramid or suggesting a lobotomy. It’s just nonsense. So how does one go about being happy and finding real value with their on the job contributions? It starts with businesses truly defining their purpose - What is your reason for existing? Why is your software unique? What value are you providing your customers? A powerful purpose statement gives workers the chance to embrace the big picture vision, induces inspiration, and motivates them to go above and beyond what is required of their job duties.